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13 creative writing tips

Writing tip #1 Don’t wait around for too much inspiration or imaginative leaps, just get into a rhythm.  Writing tip #2 Make notes or an outline for your next session of writing or have a sentence already half written to flow on with and maximise your time at your desk. Writing tip #3 It’s important […]

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Blog ideas and topics

Time and time again it’s shown to us marketers that blogging is necessary for tangible results. Hubspot reports that people who prioritise blogging are ‘thirteen times more likely to see positive ROI.’ And ‘companies who blog receive 97% more links to their website.’ Honestly, I see blogging as non negotiable.  One of the most common pain […]

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Copywriting that sells

Businesses, like Apple, have mastered the art of seducing a significant number of buyers and creating a massive buzz around each product launch. They have a strong product, stunning images and an incredible website. But their sales copywriting plays an important role, too. They use copywriters who know precisely how to sell using words. They […]

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The essentials of Facebook remarketing

Facebook is a useful marketing channel for many reasons. Boasting 2.38 billion active monthly users, it gives you the opportunity to reach a large number of potential customers with a single ad or campaign. The popular social media platform is also valuable because it allows you to remarket leads who’ve demonstrated interest in your business. To […]

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How long should a blog post be?

How many words should a blog post contain for the best SEO? This is a common question. And an important one with the recent changes to Google’s search algorithms. Search engines are now placing websites with high quality content higher up on their result pages, making it necessary to know just how long your website content […]

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SEO statistics for website traffic

If it seems like I bang on about SEO a lot, it’s probably because I do. It’s the absolute crux of your digital marketing strategy and increasing website traffic. In case I haven’t convinced you of the importance of refining your SEO more, here are some illuminating SEO statistics. I’ve also highlighted what the statistic […]

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How to write an ad

Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad.  ​Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn […]

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