An important Facebook update that could penalise your posts

Important update on Facebook

Yesterday the Facebook news room released an update announcement. Over the next few weeks Facebook will start penalising posts that are considered by their algorithm as ENGAGEMENT BAIT. If you regularly undertake in the following types of posts, you will see a drastic drop in reach.

It includes:
  • reaction posts
  • vote baiting
  • comment and tag baiting (‘tag a mate’)
  • share baiting

What you can post:

‘Posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips, will not be adversely impacted by this update.’

In a nutshell: Facebook declares ‘we will demote posts that go against one of our key News Feed values — authenticity.’

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