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Content writing tips

How do you develop rich web content writing and other material for your demographic? Research! In depth research about your client or customer should always form a part of your marketing or content writing plan. Otherwise you may be anticipating needs and wants that may not even fit your demographic. Ask them: through surveys, focus groups, feedback, industry research etc […] Continue Reading

Call to action copywriting

A call to action (CTA) is a concise phrase that you include in your copywriting and marketing material that not only encourage your readers to do something but it demands it! The term itself gives it away– it’s a strong directive that ensures action. The action that you want taken are practical steps that will […] Continue Reading