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What is a media release?

A media release, also known as a press release, is a one to two page document that is written specifically for people who work in the media and is genuinely newsworthy. It incorporates a journalistic style and is often written by publicists or copywriters, with the aim of getting media coverage.The idea behind a media […] Continue Reading

What are content articles?

A content article is a well written editorial type article that generally sits between 700 and 1200 words (or more) and is often in written in the third person.As it is often commissioned by a commercial client, it does inherently contain bias and is used as a soft sales tool. But is written in a […] Continue Reading